As an entrepreneur in these times, it is absolutely vital that you have a website for your business, no matter the industry. So having a website for your business, be it a small, medium or even large business, gives you a wide variety of advantages over your competitors that you didn’t even know were possible. Ever since the COVID-19 epidemic, there’s been a large increase in buyers going online searching for goods and services and believe me, you do not want to be left out. I know some entrepreneurs might feel that having a website is too technical or that they aren’t tech savvy enough to handle one. You need not worry about the technical stuff,leave that to web designers/developers like us at Orotortech to handle that while you, the entrepreneur, can focus on growing and expanding your business. Here is a list of advantages you stand to gain from having a website.

1). INCREASES YOUR BRAND PRESENCE.

Having an online business helps to showcase and expand your brand to both current and prospective customers. By properly defining what you do i.e. services that you provide, your business locations and how to contact you. You seriously increase your chances of making a sale from both your current customer and potential customer base.

2). INCREASES SOCIAL PROOF.

Showcasing the reviews or testimonials of customers who have purchased or done business with you before on your website shows potential customers that you are a credible and trustworthy entity to do business with. Studies have shown that new customers are more likely to make a purchase when someone they know or trust gives favourable reviews of such a product or service.

3. MAKES YOU LOOK PROFESSIONAL.

Having a website for your business makes you seem more forward thinking and shows how serious you are about your business and that it’s not just some hobby for you. Plus, it’s also a good place to show off any award your business has won in its respective industry.

4. IMPROVES THE REACH OF YOUR ANNOUNCEMENTS.

Since a website is always online and doesn’t have any downtime, all your current and potential customers can easily see any announcements you make without making special advertisements all the time. Be it an announcement for new products and services in your catalogue, a discount sale or even opening up of a new branch, you can be sure to keep your customers in the loop always.

5. EMAIL MARKETING.

Through your website, you can use the emails you’ve gotten from customers after they’ve made a purchase to advertise new products and services to them, thus also increasing your chances of making a sale through email marketing.

6. SHOWCASE YOUR PRODUCTS AND SERVICES.

Through your website, you can help show potential customers the goods and services you provide before they make a decision. Let’s say you own a restaurant business, you can show potential customers high fidelity photos of the delicious meals that they will be having if they come and eat at your restaurant, thus improving your sales.

7. IMPROVES CUSTOMER SERVICE.

Though many might not know this, having a website increases your rate of customer service and overall customer satisfaction. Having an FAQ (FREQUENTLY ASKED QUESTIONS)section in your website can answer all the potential questions your customers might have such as return policies, hours of operation and even store locations thus freeing up time for your staff to focus on other productive things to improve your business.

8. IMPROVES YOUR ECOMMERCE.

Ecommerce is the latest new buzzword in today’s world. In fact, many business owners have now set up web stores for their business after the effects of COVID-19, thus making sure that they can still make sales and provide their services regardless of the location of their customers. In this day and age, entrepreneurs need more than just a physical location to showcase their goods and services, they need an online one too.

9. IMPROVE YOUR VISIBILITY ON GOOGLE.

Through the use of SEO (search engine optimisation) you can research the special keywords that customers and clients used to search for the particular goods and services that you provide, now by incorporating those keywords that customers search for, into your websites posts you can increase your chances of Google showcasing your business/ website as a reliable one on the front page of google out of many other out of many other businesses that provide the same goods and services that you provide thus gaining more clients and improving your profit margin.

10. THE VALUE OF AN ONLINE PRESENCE INCREASES EXPONENTIALLY AS TIME GOES ON.

One of the great things about having an online presence is that as time goes on and the internet becomes more accessible to people, more and more people will get to know about your business through your website, thus increasing your client base. Also, as time marches on your online customers can see how long you’ve been in the business, whether as a newcomer or a veteran, thus improving your credibility.

11. CONNECTS YOU WITH LIKE MINDED PEOPLE.

Let’s say you run a social, cultural or book club, having a website increases your visibility to people who share the same interests as you. Your website can serve as a meeting or gathering point of like-minded individuals, thus improving your brand, authoritativeness and reach.

PARTINGS WORDS…

I hope with the aforementioned points you can see how important having a website is crucial to your business. We at Orotor tech highly recommend that you have one as the advantages and opportunities it presents to you are just too good and juicy to pass up. You can contact us at Orotor tech to help you start your online business journey.